You hear it all the time! Hi, my name is (fill in the blank) and you need to join my opportunity (fill in the blank) we have the best xyz product (or unbeatable compensation plan). This opportunity is the greatest thing since sliced bread.
I have been going trough a lot of material on attraction marketing and leadership from Magnetic Sponsoring™ and wanted to share some thoughts/conclusions I have had as I study this material. (If you have not read this material and would like a copy of your own click here.)
- Attraction is not a choice – it’s biological/instinctual trigger. We follow those we admire and perceive can offer us something of value (be that protection, education, social status etc.)
While the focus today is on online marketing for generating leads to your business, don’t forget about some of the Old School approaches. You might be leaving money on the table if you do! Here are some ideas you might want to consider adding to your current marketing plan.
Warm Business Market
This is a method of marketing where you call the people you know in business to introduce or give an overview of your business or product. Don’t try to sell them on your business but ask them for their opinion – everyone has an opinion and usually likes to give it when asked.