Personal branding and attraction marketing are linked concepts that can help promote any entrepreneur’s business. If you are in business for yourself working as an outside sales agent, independent contractor, freelance writer or even an actor, you are selling yourself and you must create a solid brand just like any other business entity. Attraction marketing describes ways you can make yourself more attractive professionally by earning respect for your knowledge and talents.

Establish a website or a personal blog to give yourself and your business enterprises a web presence. This site should highlight your services, experience, testimonials and biography. Use your website to appeal to those who may not know you or your work personally and use search engine optimization to maximize potential visitors. You should include links to your social media accounts as well.

Establish a professional Facebook page and Twitter account for yourself. Update these items frequently but with discretion and remember that brevity is key. Include updates on specials and give brief industry tips of the trade to help establish you as an expert. Make sure to cite the tip’s origin if it was not self-discovered. Quoting someone adds legitimacy as it shows you are actively engaged in your industry and willing to learn from others.

Regardless of the type of business you run, coming up with ways to attract clients is essential to the growth of your brand. Companies use a variety of tactics to grab their customers’ attention, such as print and web advertising, email marketing, direct selling, television and commercials. Some businesses, especially independent representatives for multilevel companies, use attraction marketing systems to gain clients. These systems teach business owners how to attract interested clients.

As a business owner, you’re likely an expert in your field, whether your specialty is graphic design or hair styling. Attraction marketing systems teach business owners how to use their expertise to attract clients to the products and services they offer.

Attraction marketing systems focus on bringing customers to businesses in ways that avoid traditional marketing, which is aimed at the masses, instead of targeted. The systems teach business owners to do this through blogging, search engine marketing and social media.

Attraction marketing is the art of getting potential customers to come to you, a type of “pull marketing.” Personal branding is selling the brand called “You.” There are a handful of things you can do that, if done well and consistently, will keep customers coming to you as long as you want them.

If you don’t know what you really want from your personal brand, you aren’t likely to get it. In the book, “Attraction Marketing,” author Annie Meacham, puts readers through a rigorous self-evaluation aimed at making sure they know their own strengths and weaknesses, what business they want to be in, what they want that business to look like in the distant future and who their primary customers are. Readers are told to know exactly which clients they can help the most and why, and to remember that they are in positions of visibility to their ideal clients.

Nancy Rosen, author of “Speak UP and Succeed!” advises attraction marketers to align their online selves with their real life selves. She adds, “When successful personal brands speak, they are crisp, clear, compelling, consistent and relentless. That doesn’t mean bombarding someone with ‘why don’t you buy from me’?”

The Renegade Network Marketer System was created by Ann Sieg after she tried countless strategies to earn a living in network marketing. It is a how-to guide with audio, print and digital components that illustrates the steps she took to marketing success.

Bill Giles 201-861-3557

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Filed under: Attraction Marketing • MLM • Network Marketing

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