You hear it all the time! Hi, my name is (fill in the blank) and you need to join my opportunity (fill in the blank) we have the best xyz product (or unbeatable compensation plan). This opportunity is the greatest thing since sliced bread.
I have been going trough a lot of material on attraction marketing and leadership from Magnetic Sponsoring™ and wanted to share some thoughts/conclusions I have had as I study this material. (If you have not read this material and would like a copy of your own click here.)
- Attraction is not a choice – it’s biological/instinctual trigger. We follow those we admire and perceive can offer us something of value (be that protection, education, social status etc.)
Personal branding and attraction marketing are linked concepts that can help promote any entrepreneur’s business. If you are in business for yourself working as an outside sales agent, independent contractor, freelance writer or even an actor, you are selling yourself and you must create a solid brand just like any other business entity. Attraction marketing describes ways you can make yourself more attractive professionally by earning respect for your knowledge and talents.